Spotlight Session: Fan Engagement

Designed for those new to the subject, this introductory session from InSport Education explores the fundamentals of fan engagement in sport. It covers what fan engagement means, how it has developed over the past decade, and the key challenges organisations face in connecting with their fans. The session draws on real-world examples and case studies to illustrate how clubs and organisations approach fan relationships and why they matter commercially and culturally.

Delivered entirely online as a single lesson, the session is led by Professor Rob Wilson, Academic Director at InSport Education and a sport finance and football business consultant with over 20 years of industry experience, alongside Zeki Ayan, Founder and CEO of Swiss sports company TEAMMATE, who brings a background spanning sports marketing at OMEGA, Olympic operations, and esports. No formal qualification is listed as part of the course.