BA (Hons) Sport Management

Designed for students seeking a career in sport management, this University of Derby undergraduate programme covers digital marketing, event management, fan engagement, content creation and broader business management within a sporting context. Students gain hands-on experience through guaranteed work placement hours at Derby County FC across all three years of study, spanning departments such as marketing, ticketing, hospitality and community. Additional real-world learning takes place with organisations including Derby Rugby Club, Derbyshire County Cricket Club and Moorways Sport Village.

The programme is delivered on campus in Derby and typically takes three years to complete. It holds dual accreditation from the Chartered Management Institute (CMI) and recognised degree status from the Chartered Institute of Marketing (CIM) — a combination described as unique among UK Sport Management undergraduate degrees. Students who pass the required components are awarded a CMI Level 5 Diploma in Management and Leadership at no additional cost, and graduates may use the post-nominal letters FCMgr. The programme is led by a team including CMI Chartered Manager Lee Pridmore.