BA (Hons) Sport Marketing

Designed for aspiring sport marketers, this full-time undergraduate degree at Leeds Beckett University's Headingley Campus covers sport branding, sponsorship, digital and print campaigns, consumer behaviour, media technologies, press relations, event management, and business planning. The programme is suited to students seeking a career in the growing sport marketing industry, with industry links providing work placement opportunities at organisations including Leeds United FC, Leeds Rhinos, and Yorkshire Cricket Foundation, as well as volunteering experience at events such as the Commonwealth Games and the Olympics.

Delivered on campus in Leeds, the course runs for three years full-time, starting in September 2026, and leads to a BA (Hons) degree. Students can also top up their studies with professionally recognised National Governing Body UK Coaching Certificates. The programme is delivered by Leeds Beckett's Carnegie School of Sport, whose staff have held senior positions within the sport marketing industry. The university has been ranked in the top 100 institutions worldwide for Sports-Related Subjects in the QS World University Rankings by Subject.