BSc (Hons) Sports Marketing Management

BSc (Hons) Sports Marketing Management at Manchester Metropolitan University is a three-year undergraduate degree designed for students looking to build a career at the intersection of sport and marketing. The curriculum spans sport business and marketing management, brand management, digital campaign management, global sports sponsorship, and contemporary issues in sports marketing, progressing from foundational principles to advanced, industry-facing modules. Employability is a central theme, with opportunities for internships, volunteering, and additional academic credits through the university's Rise at Manchester Met programme.

The course is delivered on campus in Manchester, a city with direct connections to major sporting organisations including Manchester City and Manchester United. Teaching is based within the Department of People and Performance, with staff drawn from across the sports industry. The business school holds triple accreditation from AACSB, EQUIS, and AMBA, and the course carries endorsement from the Chartered Institute of Marketing. Applications are made through UCAS (code N881), with the next intake starting September 2026.