Master in Sport and Digital Technologies

Designed for graduates and professionals seeking to drive digital transformation in sport, the Master in Sports Technologies and Innovation at Escuela Universitaria Real Madrid Universidad Europea covers entrepreneurship, business intelligence, AI for health and performance, smart venues, digital product management, sustainable practices, and sports marketing. The programme targets those with technical, management, or sports qualifications, as well as industry practitioners with relevant experience, preparing them for roles such as data analyst or AI and machine learning specialist.

The programme is delivered on campus in Alcobendas, Madrid, entirely in English, and runs for nine months at 60 ECTS credits, awarding a private master's degree issued by Universidad Europea de Madrid. Faculty includes Real Madrid C.F. executives, innovation leaders from Real Madrid Next, and external sports technology professionals. Participants also have the opportunity to earn an AISports digital badge through workshops focused on artificial intelligence in sport.