Sports Marketing and Digital Transformation

Developed in association with Real Madrid C.F., the Certified Program in Sports Marketing and Digital Transformation equips professionals seeking to specialise in sports marketing with advanced skills in audience segmentation, content creation, digital research, and brand reputation management. The curriculum covers four modules spanning digital ecosystems, monetisation strategies, advertising, and analytics, with practical case studies drawn from the sports sector. It is suited to those aiming for roles such as Marketing Manager, Digital Marketing Specialist, Brand Manager, or Market Research Analyst.

The programme is delivered entirely online over ten weeks, offering flexible access to all materials from the outset. It carries a value of six ECTS credits and leads to a private degree — the Certified Program in Sports Marketing and Digital Transformation — issued by Universidad Europea de Madrid. The course is provided by Escuela Universitaria Real Madrid Universidad Europea, within its Faculty of Medicine, Health and Sport, and is available in both English and Spanish.