Sport Media

Designed for sports professionals and students seeking to develop expertise in media strategy, the Course in Sport Media from Johan Cruyff Institute covers the economics of different media types, globalization of sport, audience research, advertising markets, audiovisual consumption, digital migration, and the management of broadcast rights. The programme combines theoretical foundations with practical case studies, equipping participants to independently establish and implement media strategies for sports organisations.

Delivered entirely online over five weeks, the course requires approximately eight to ten hours of study per week and carries three ECTS credits. Teaching is structured across a two-week theoretical phase followed by three weeks of practical application, supported by live webinars, tutor-guided assignments, and a virtual campus hosting notes, videos, podcasts, and case studies. Successful participants earn a Certificate for the Course in Sport Media, issued by Johan Cruyff Institute and authenticated via blockchain technology.