How to Market Yourself as a Soccer Coach

Designed for soccer coaches looking to stand out in a competitive industry, this online course covers the fundamentals of personal branding and professional marketing within football. Across 28 lessons, it addresses networking strategies, personal brand development, situation analysis, and sponsorship, drawing on case studies and best practices to help coaches build visibility and advance their careers.

Delivered entirely online through Soccer Hub, the course comprises six sections and is completed in 12 weeks. It was created and is taught by Marcos Castro, a senior digital sports business executive who has worked with clubs including Inter Milan, FC Porto, and Benfica, and has been recognised as one of the top 25 sports marketers in the world to follow on Twitter. The course includes assessments and offers unlimited lifetime access.